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A key element of the retail marketing mix is the retailenvironment itself. Does the shop reflect the values of its brand? Does themall communicate clearly with its target consumer? Do the washrooms in eitherof them reinforce their message?  Armitage Shanks designers have developed a collection ofwater efficient products that will raise a retail washroom above the ordinaryand add value to any shoppers experience. Their elegance seamlessly encompassesan intrinsic durability to withstand high volume transient use.